But What Exactly Is the Subaru "Love Promise"?

Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile industry. In the 1990s alone, Subaru cycled through various taglines, including "What to Drive," "The Beauty of All-Wheel Drive," "Driven by What's Inside," and "Think, Feel, Drive." You’ve heard of the Subaru Love Promise, but do you know what it is?
You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” about love, friendship, and giving back. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.


According to the automaker, the Subaru Love Promise is its “vision to show love and respect to all people at every interaction with Subaru.” Subaru is famously known for championing pet causes, but the automaker actually has its hands in several charitable buckets. These different causes are represented by the Subaru Loves branding: Subaru Loves Pets, Subaru Loves the Earth, Subaru Loves Learning, Subaru Loves to Help, and Subaru Loves to Care.
Subaru Love Promise logo

Subaru Loves Pets

While this wing specifically mentions pets, it encompasses Subaru’s efforts to improve the lives of all animals, domesticated and wild. While Bill Bryan Subaru works with many causes locally, Subaru is dedicated to a number of organizations at the national level.

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • ASPCA Rescue Rides
  • Center for Pet Safety
Subaru Loves Pets logo

Subaru Loves the Earth

Animals aren’t the only part of nature for which Subaru is fighting. The environment is also a cause that Subaru promotes, as the automaker actively works to preserve and maintain our environment here and abroad. Below are some of the causes to which Subaru is affiliated.

  • Leave No Trace
  • National Park Conservation Association
  • Klean Kanteen
  • National Park Foundation
  • The Subaru Forester Re-Foresting Project
Subaru Loves Learning

Education is another cause that is important to Subaru — not just in strengthening the syllabus, but making them more available to the public. Subaru is tied to several local educational causes, but it is on a national level that Subaru really makes a difference. Here are a few of those causes.

  • Google Expeditions
  • Teach for America
  • Saturday Academy
  • AdoptAClassroom.org
  • American Association for the Advancement of Science

Subaru Loves to Care

Subaru’s final major cause, Subaru Loves to Care, is about promoting health and fighting disease.e. In addition to local causes, Subaru is dedicated to the following on a national level.

  • Alzheimer’s Association
  • Dining Out for Life
  • Special Olympics
  • The Leukemia & Lymphoma Society
  • Make-A-Wish America
Leukemia survivor JJ proudly standing next to Subaru Loves to Care logo

Subaru Loves to Help

This wing of the Love Promise is about combating hunger and bringing peace to the world. Again, Subaru is involved with a number of local charities, but below are the national causes that Subaru champions.

  • Big Brothers Big Sisters
  • Boys and Girls Club
  • Habitat for Humanity
  • USO
  • Feeding America
  • Meals on Wheels
  • American Red Cross — Ready Platinum Program