The 2021 Subaru Love Promise Customer Commitment Award

The 2021 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bill Bryan Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

South Lake Animal League, ASPCA, Misfit Animal Rescue, Lake County Animal Services, toys for tots

National Park Foundation, Terracycle, Crayola Recycles

Treadway Elementary School, Tavares Middle School

Meals On Wheels, Make A Wish, Feed the Need Garden

Lukemia and Lymphoma Society, One Blood

Did Bill Bryan Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bill Bryan Subaru

Subaru and Bill Bryan Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Above and Beyond! - Bill Bryan Subaru - Doreen B

The Animal League is a registered non-profit charity helping homeless dogs and cats and the people who love them for over 30 years. We are a community partner with Bill Bryan Subaru and we can not sing higher praises for their team's commitment to helping not only rescue pets but the people in our community. Joe and the team at Bill Bryan Subaru allow us to hold adoption events at the dealership and often cover the fee to promote pet adoption. Everyone at the dealership is extremely welcoming and friendly. You can tell that they truly care about pets and their customers. You won't find a more genuine team; they really want their customers to be happy and put the effort in to make that happen. We have witnessed it! As Bill Bryan Subaru has chosen us for the annual Share the Love event, we have been able to add roofing to our huge dog play yard at the shelter so the dogs have a shaded area to romp; this is so essential in Florida. We were also able to make major improvements to our New Hope Center, the area of our campus where new homeless pets come in to be seen by our veterinarian and helped both physically and mentally to move forward to new, happier lives. We are extremely grateful to Subaru, Bill Bryan, Joe Goguen and his team for everything they do for animals and people and we are excited to create many more happy pet/people matches in the new year!

South Lake Animal League dba The Animal League
Above and Beyond! - Bill Bryan Subaru

Bill Bryan Subaru Blanket Delivery - Megan R

On June 28th and July 19th, 2019, the North and Central Florida Chapter of The Leukemia & Lymphoma Society and Bill Bryan Subaru had the pleasure of delivering blankets and arts & craft kits to Florida Cancer Specialists Infusion Center and AdventHealth Waterman Cancer Center, as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Bill Bryan Subaru. This incredible act of generosity was warmly received by the Florida Cancer Specialists and AdventHealth staff who were thrilled to help distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the North and Central Florida community.

Leukemia & Lymphoma Society
Bill Bryan Subaru Blanket Delivery

Bill Bryan Subaru's Love Promise. - Rebekah M

Bill Bryan Subaru of Leesburg, FL and Subaru of America presented a check for $14,256 to local pet rescue The Animal League, formerly known as South Lake Animal League, on Thursday, May 16th. Bill Bryan Automotive Group donated an additional $5,744 that same day. Totaling $20,000!Doreen Baker, President of The Animal League said “We are so grateful for this generous donation. It’s people like everyone here at Bill Bryan Subaru that help us be able to continue our mission.” The Animal League is an animal shelter and so much more. The mission of The Animal League is to enhance the lives of animals and people in our communities through education, awareness, adoption, and compassion. Bill Bryan Subaru makes community involvement a top priority and not only on a business level. Joe Goguen, General Manager of Bill Bryan Subaru adopted two boxers from The Animal League, Brewster and Ginger. Brewster is their mascot and has since become a local celebrity being featured in their television advertising commercials.Event Coordinator Rebekah Mahlan and multiple other employees have also adopted from The Animal League’s multiple events held at Bill Bryan Subaru on a Bi-monthly basis. “It’s much more than adoption.” Said Rebekah, “It’s giving back to the community who has supported us so well and helping to save lives in the process. There is a bigger picture here. Bill Bryan Subaru is making a difference and I’m proud to be a part of it.” “We are honored to be able to help local charities through donations and hosting events that raise awareness for them” Said Joe Goguen, General Manager of Bill Bryan Subaru. “When you buy a vehicle at Bill Bryan Subaru you can have peace of mind that your purchase is part of a larger movement which is our commitment to the betterment of our local community.” For more information on Bill Bryan Subaru visit For more information on the Animal League visit

Bill Bryan Subaru's Love Promise.

Subaru love the Earth Recycling campaign! - Rebekah S

Bill Bryan Subaru teamed up with Multiple local schools and the Crayola company to recycle dead markers! For every 100 markers donated, Bill Bryan Subaru donated 10.00 to that school. Bill Bryan Subaru also reaches out to the local community to drop off their markers and pick the school that they would be donating to! All markers were shipped back to The Crayola company to be recycled!

Subaru love the Earth Recycling campaign!

Blanket donations - Miriam S

Bill Bryan Subaru and their staff delivered blankets to patients suffering from cancer. They took the time to speak with us and gave us a card of encouragement. We are so thankful that Bill Bryan Subaru stopped by and took the time out to do something kind for others. The smiles on the faces of those who often feel forgotten during their fight were priceless!

Blanket donations

Adopting Chaos - Kyle M

Bill Bryan Subaru has adoption events every other month. I was lucky enough to attend one of these events and adopt our family dog, Chaos directly from Bill Bryan Subaru’s location from The Animal League. My family is so grateful for the services that they provide in the community and for covering Chaos’ adoption fee! We hope to be a long time Subaru customers thanks to their generosity.

Adopting Chaos

Free Rabies Shots and low cost pet wellness clinic - Bekka M

Bill Bryan Subaru hosted Brewster’s adoption celebration on 3/30/2019! Complete with a low-cost wellness clinic and FREE Rabies shots. This clinic gave the community the opportunity for those in need to get much needed medical attention for their pets. They also threw a party for the dogs in attendance! Dog-friendly cupcakes, dog tags, treat bags, etc! Bill Bryan Subaru is a shining example of what community outreach should look like. Thank you Bill Bryan Subaru!

Free Rabies Shots and low cost pet wellness clinic

Bill Bryan Subaru: Partnering with schools - Amy O

Bill Bryan understands the importance of supporting our local schools. Our children are our future and Bill Bryan is always happy to invest their time into the students of Treadway Elementary. This past October they sponsored our Treadway K-Kids car wash and bake sale. Profits were used to buy holiday gifts for students in need. Bill Bryan also sponsors our vegetable garden. Through this project, students learn how to grow and care for organic vegetables. Additionally, at Treadway, we strive to introduce students to a variety of future career options and opportunities. We appreciate Bill Bryan presenting at our school-wide career day every year!

Treadway Elementary
Bill Bryan Subaru: Partnering with schools

Bill Bryan: Helped Tavares Middle Robotics - Christopher C

Tavares Middle School hosted their first ever Vex Robotics event in the 2017-18 season, and one of the main concerns after the event was the inability for spectators to see the digital timer and standing from across the gym. After hearing about this dilemma, Bill Bryan Subaru, donated an inflatable project screen to our program. At our event this year for the 2018-19 season, I heard many compliments on the improvement of our presentation and this greatly due to this screen. Bill Bryan Subaru continues to support our Robotics program. For the first time in school history, Tavares Middle qualified multiple teams to the Middle School VRC State Championship in Miami, FL and one team to the Middle School VEX IQ State Championship in Tampa, FL. This last team also won the State STEM Research project State Championship and is going to VEX Worlds in Louisville, KY. I look forward to our continued partnership and having as many students as possible learn and experience STEM as part of their education.

Tavares Middle School Robotics
Bill Bryan: Helped Tavares Middle Robotics

Bill Bryan: saving pets, helping the community - Animal L

Bill Bryan Subaru and Subaru of America together donated $17,548.00 to The Animal League, a local pet rescue, in 2018. Watch this video to see how this donation helped the rescue and impacted the local community.

The Animal League

Bill Bryan Subaru: Helping Our Schools - Trella M

Bill Bryan Subaru donates a lot of time and money to help the local schools of Lake County, Florida. This year they sponsored Tavares Middle School. Throughout the 2018 fall semester, they donated supplies and books and hosted educational events. One event included bringing live alligators and gator experts from Gator World to the school for students to learn about the native Florida animals and allow them to get up close and personal.

Tavares Middle School

Bill Bryan Subaru Loves to Care - Lydia R

Bill Bryan Subaru purchased blankets for the Leukemia and Lymphoma Society and delivered them to their patients at The Villages Regional Hospital in The Villages, FL. Due to privacy laws, we could not film inside the hospital, but the patients were very appreciative when they received their warm and comfy blankets.

The Leukemia & Lymphoma Society

Subaru Loves Pets - Diane E

Bill Bryan Subaru hosted a pet wellness clinic with the Animal League, a local pet rescue. The Animal League's vet and staff came to Bill Bryan Subaru and offered free services to the community. It was a wonderful event with lots of turn out. We produced this video to promote on our website.

The Animal League

Bill Bryan Subaru Supports Homeless Pets! - Diane E

The Animal League is a 501c(3) non-profit and no-kill rescue that has been saving abandoned, abused, and neglected pets since 1988. We began our partnership with Bill Bryan Subaru in 2013, and with Subaru of America in June of 2016. As a non-profit, we do not receive any kind of government or taxpayer funding to help us rescue and rehabilitate any of the 1200+ dogs and cats we take in each year. Our vet bills exceed $150,000 annually! Bill Bryan Subaru affords us a unique opportunity to broaden our impact - by hosting adoption events they not only help our dogs and cats find homes but they also allow us to help our community through humane education and awareness. We have quarterly adoption events at Bill Bryan Subaru. This has been a wonderful way for our dogs and cats to receive more exposure, especially to residents of Lake County, who may not be aware of the work we've done. We love being able to meet new people and share with them why adoption is important, and of course, our pets love a field trip! We are also happy to participate with Bill Bryan every year during our local Christmas parade! Bill Bryan Subaru has also helped us raise awareness and humane education not just in Lake County, but across Central Florida. Our Adoption Center is only part of what we do at The Animal League. When we meet people at Bill Bryan Subaru, we get to talk to them not only about why adoption is such a great choice but about responsible pet ownership. The people in our community know and trust Bill Bryan Subaru - they've been a part of the community a long time. It helps us establish that connection with these communities and people; we're able to talk with Leesburg and Lake County locals about the programs they would never have known about such as our pet food pantry program, Nourish the Needy, or our affordable vet clinic, The Animal League Wellness Center. In turn, they tell their friends and family and were able to help those in need. We have always said that word of mouth is our biggest marketing asset. Our reach is expanded because of Bill Bryan Subaru. Through Subaru programs like Share the Love and Subaru Loves Pets, Subaru of America has helped fund vet care to dozens of pets. This, in turn, has allowed us to offer fee-waived and reduced adoption events. This means more pets are able to find loving homes, and more families are given an opportunity to experience the love only a pet can give! Subaru of America, in conjunction with Bill Bryan Subaru, has helped us pay for the lifesaving medical care of over 100 special-needs pets so far in 2018. We wouldn't have been able to save these pets without the necessary funds to do so, and Bill Bryan Subaru has played a huge role in helping us receive these funds. Funds from Subaru are also being used to help update our Adoption Center to better suit the needs of our pets. We will be adding a puppy and kitten nursery, as well as a "Forever Hope House" for pets who need a little extra time to learn to trust people before they are adopted. We will be adding fencing and concrete to our Recovery Center and our Intake Center on campus to help maintain a safe and clean environment for sick pets and new arrivals. We look forward to the future together with Bill Bryan Subaru, and Subaru of America. We have always said that rescue work is a community effort, and we are glad to have the wonderful folks at Subaru stand beside us. Together, we are making a difference!

The Animal League
Bill Bryan Subaru Supports Homeless Pets!

Organic Garden for local Elementary School - Rebekah S

Bill Bryan Subaru has partnered with Feed the Need Garden and Treadway Elementary School to build an all organic vegetable garden! Staff members from Bill Bryan Subaru, from General Manager Joe Goguen, to our the Feed the Need coordinator Rachelle, as well as students and teachers from Treadway Elementary School worked to build a raised flower bed and fill it with organic soil to grow their own vegetables. Bill Bryan Subaru has been working with Treadway Elementary School for the last 2 years to create this successful garden and we anticipate this program growing within the next year! Adding additional beds and increasing the amount of vegetables produced, from this project. Proceeds from the garden will go directly back into the school. The students care for and pick the vegetables to sell at Bill Bryan Subaru or to be used by students in need at the school. All of this, while teaching the children to garden and grow their own food without the use of harmful chemicals… Providing a much needed skill for the future!

Feed The Need Garden
Organic Garden for local Elementary School

The LLS & Subaru Blanket Delivery - David W

Joe and his staff from Bill Bryan met the staff from The Leukemia & Lymphoma Soceity at Florida Cancer Specialists in Leesburg for the blanket delivery. We were greeted with smiles from the staff at FCS. The patients were so excited to receive their blanket and notes of inspiration. Joe, his staff, LLS and the FCS staff were humbled by the experience.

The Leukemia & Lymphoma Society
The LLS & Subaru Blanket Delivery

Subaru Loves Learning Book Drive August 1 - 31 - Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to our local educational partner. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves Learning Book Drive August 1 - 31

Subaru Loves the Earth - E-Waste Event - Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,396 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Subaru Loves the Earth - E-Waste Event

April 1-30, 2015 E-Waste Recycling Event - Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

April 1-30, 2015 E-Waste Recycling Event

Bill Bryan and Brewster support SLAL! - Craig H

Our team at Bill Bryan Subaru along with our mascot "Brewster" help the South Lake Animal League deliver on its mission to act as an advocate on behalf of homeless and neglected animals. The shelter provides for the well-being of animals that are abandoned, injured or subjected to unfair or cruel treatment. Brewster was rescued from the South Lake Animal League by our General Manager, Joe Goguen. Joe decided that more needed to be done to serve the citizens and animals of Lake County. This idea led to the relationship between Bill Bryan Subaru and the animal league. We conduct pet adoptions at the dealership and even pay for the adoption fees for any animal that finds its "fur-ever" home at one of our events. The second annual pet expo is just around the corner where the day is spent educating the public on responsible pet ownership. The event offers by low cost vaccines, pet wellness seminars, pet product demonstrations and of course plenty of adoptions! The goal for this year is to adopt out 25 animals during the event!

South Lake Animal League
Bill Bryan and Brewster support SLAL!